| ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES |
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A. |
ORGANIZATION
AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: |
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1. |
Organization
- Stran & Company, Inc., (the Company) was incorporated under the laws of the Commonwealth of Massachusetts and commenced operations
on November 17, 1995. The Company re-incorporated under the laws of the State of Nevada on May 24, 2021. |
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2. |
Operations
- The Company is an outsourced marketing solutions provider that sells branded products to customers. The Company purchases products
and branding through various third-party manufacturers and decorators and resells the finished goods to customers. |
In
addition to selling branded products, the Company offers clients custom sourcing capabilities; a flexible and customizable e-commerce
solution for promoting branded merchandise and other promotional products, managing promotional loyalty and incentives, print collateral,
and event assets, order and inventory management, and designing and hosting online retail popup shops, fixed public retail online stores,
and online business-to-business service offerings; creative and merchandising services; warehousing/fulfillment and distribution; print-on-demand;
kitting; point of sale displays; and loyalty and incentive programs.
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3. |
Method
of Accounting – The Company’s financial statements are prepared using the accrual basis of accounting in accordance with
accounting principles generally accepted in the United States of America. (“U.S. GAAP”). |
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4. |
Cash
and Cash Equivalents - For purposes of the statement of cash flows, the Company considers all highly liquid investments with an initial
maturity of three months or less to be cash equivalents. |
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5. |
Concentration
of Credit Risk - Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of accounts
receivable and deposits in excess of federally insured limits. These risks are managed by performing ongoing credit evaluations of customers’
financial condition and by maintaining all deposits in high quality financial institutions. |
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6. |
Inventory – Inventory consists of finished goods (branded products) and goods in process (un-branded products awaiting decoration). All inventory is stated at the lower of cost (first-in, first-out method) or market value. |
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7. |
Property
and Equipment - Property and equipment are recorded at cost. Maintenance and repairs are charged to expense as incurred whereas major
betterments are capitalized. Depreciation is provided using straight-line and accelerated methods over five years. |
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8. |
Fair
Value of Financial Instruments - The Company’s financial instruments include cash and cash equivalents, accounts receivable, accounts
payable, accrued expenses, and notes payable. The recorded values of cash and cash equivalents, accounts receivable, accounts payable,
accrued expenses, and notes payable approximate their fair values based on their short-term nature. |
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9. |
Revenue
Recognition - In May 2014, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU")
2014-09, Revenue from Contracts with Customers ("ASU 2014-09"), which is aimed at creating common revenue recognition guidance
for GAAP and the International Financial Reporting Standards ("IFRS"). This new guidance provides a comprehensive model for
entities to use in accounting for revenue arising from contracts with customers and supersedes most current revenue guidance issued by
the FASB. ASU 2014-09 also requires both qualitative and quantitative disclosures, including descriptions of performance obligations. |
On
January 1, 2019, the Company adopted ASU 2014-09 and all related amendments ("ASC 606") and applied its provisions to all uncompleted
contracts using the modified retrospective basis. The application of this new revenue recognition standard resulted in no adjustment
to the opening balance of retained earnings.
Performance
Obligations - Revenue from contracts with customers is recognized when, or as, the Company satisfies its performance obligations by transferring
goods or services to customers. A good or service is transferred to a customer when, or as, the customer obtains control of that good
or service. A performance obligation may be satisfied over time or at a point in time. Revenue from a performance obligation satisfied
at a point in time is recognized at the point in time that the company determines the customer has obtained control over the promised
good or service. The amount of revenue recognized reflects the consideration of which the Company expects to be entitled in exchange
for the promised goods or services.
The
following provides detailed information on the recognition of the Company's revenue from contracts with customers:
Product
Sales - The Company is engaged in the development and sale of promotional programs and products. Revenue on the sale of these
products is recognized after orders are shipped.
Reward
Card Program - The Company facilitates a reward card program for a customer and receives a transaction fee when the customer
issues or replenishes a new reward card. Revenue is recognized when cards are issued or replenished.
The
following table disaggregates the Company's revenue based on the timing of satisfaction of performance obligations for the nine months
ended September 30,:
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2021 |
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2020 |
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| Performance Obligations Satisfied at a Point in Time |
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$ |
27,075,116 |
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$ |
28,462,481 |
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| Performance Obligations Satisfied Over Time |
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- |
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- |
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| Total Revenue |
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$ |
27,075,116 |
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$ |
28,462,481 |
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10. |
Freight - The Company includes freight charges as a component of cost of goods sold. |
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11. |
Uncertainty in Income and Other Taxes - The Company adopted the standards for Accounting for Uncertainty in Income Taxes (income, sales, use, and payroll), which required the Company to report any uncertain tax positions and to adjust its financial statements for the impact thereof. As of September 30, 2021 and 2020, the Company determined that it had no tax positions that did not meet the “more likely than not” threshold of being sustained by the applicable tax authority. The Company files tax and information returns in the United States Federal, Massachusetts, and other state jurisdictions. These returns are generally subject to examination by tax authorities for the last three years. |
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12. |
Income Taxes - Income taxes are provided for the tax effects of transactions reported in the financial statements and consist of taxes currently due plus deferred taxes. Deferred taxes are provided for differences between the basis of assets and liabilities for financial statements and income tax purposes. The Company has historically utilized accelerated tax depreciation to minimize federal income taxes. |
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13. |
Sales Tax - Sales tax collected from customers is recorded as a liability, pending remittance to the taxing jurisdiction. Consequently, sales taxes have been excluded from revenues and costs. The Company remits sales, use, and GST taxes to Massachusetts, other state jurisdictions, and Canada, respectively. |
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14. |
Use of Estimates - The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates. |
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